Ureeka Inc.

Ureeka Inc.'s Fundraiser

Together we can support breast cancer patients  image

Together we can support breast cancer patients

Donations help patients pay for expenses not covered by insurance while they undergo treatment

We are no longer accepting donations on this campaign, but there are other ways for you to support us today!

$825 towards $2,500

Join Ureeka's team in supporting breast cancer patients. Together, we can reduce the stress that goes along with a breast cancer diagnosis.


After Bob Carey's wife, Linda, began dealing with a breast cancer diagnosis, Mr. Carey, a commercial photographer, began taking photographs of himself wearing only a pink tutu in public places. He wanted to make her laugh and used the tutu as a form of art therapy himself. Since the images also amused the other patients she met in the hospital, they decided to publish them as a coffee-table book called “Ballerina.” With the success of that book, the Carey's launched a foundation dedicated to helping ease the burden of breast cancer - both financially and emotionally - using his creative images.

We invite everyone to #Dare2Tutu like Bob Carey does. For every $25 donation, you'll receive a tutu that you can use to help raise the spirits of breast cancer patients, and help spread the word about our foundation.

Follow The Tutu Project and Ureeka on Instagram as we share our own #Dare2Tutu experiences throughout October!