Cancer Doesn’t Care, But We Do
In 2015 we began what would be our annual fundraising event, Dare2Tutu. People love Bob's photographs in his pink tutu, and it made sense to invite others to do the same. It was a simple idea; purchase a tutu, make a donation, and share your support of the breast cancer community by posting a photograph using the hashtag #Dare2Tutu. Our goal was to cheer a patient's day and inspire others to join.
For our 2024 donation drive, we include a tutu for donations over $25 so that together, we can participate in small.
About The Tutu Project:
When Linda Carey was diagnosed with breast cancer, she and her husband Bob Carey had no idea that their biggest worry wouldn't just be her health. They were shocked by the expenses associated with the disease. They were also constantly worried about how they would keep their photography business afloat while Linda worked on her health. They were lucky enough to have insurance, but the out pocket expenses were staggering.
To deal with the stress of the situation, Bob turned to his trusted camera, and "Ballerina" was born. Bob staged these self-portraits in beautiful locations as a way to cheer them up; Linda carried the beautiful, yet quirky photographs to chemotherapy, and the other patients immediately thanked her for brightening their day. Bob and Linda knew they had something special. They decided to dedicate the entire body of work to breast cancer patients and started The Tutu Project,, an initiative of their nonprofit, The Carey Foundation in 2013 to help ease the financial burdens they experienced themselves.
Since 2013, we have impacted hundreds of US-based patients by paying for childcare, rides to chemotherapy, meals, alternative therapies, lymphedema sleeves, and more. Globally, we have inspired hundreds of thousands to wear tutus to cheer up a loved one when they need it most.
We are proud to work with Companies that Care big and small such as Bloomingdale's and Jet Linx, to drive major donations. But it's our direct supporters that can make the biggest impact year after year.
Won't you join us in making a difference to men and women with breast cancer?
Thank you to all of our Companies that Care, group, and individual donors that make this all possible.